Lorenzo Serafini

Lorenzo Serafini is an Italian designer who serves as the Creative Director of Alberta Ferretti. A graduate of the Nuova Accademia di Belle Arti in Milan, he built a distinguished career at several of Italy’s leading fashion houses, including Dolce & Gabbana and Roberto Cavalli. Prior to his current role, he led Philosophy di Lorenzo Serafini for nearly a decade, where he became known for his modern interpretation of romantic aesthetics.

Serafini's appointment at Alberta Ferretti marks a significant chapter for the heritage brand, as he brings his expertise in feminine silhouettes and contemporary luxury to the house. His work is recognized for its ability to balance nostalgic influences with the practical needs of the modern woman.

The design approach is rooted in a 'new romanticism' that balances ethereal lightness with a structured, contemporary sensuality. This ethos is expressed through the frequent use of fluid fabrics, such as silk and chiffon, combined with delicate lace and Victorian-inspired detailing. Every collection explores a nostalgic femininity that is meticulously reimagined for a modern context, ensuring that romantic elements remain grounded in sophisticated, wearable reality.

A significant focus is placed on the interplay between transparency and texture, using layering and fine embroidery to create depth and movement. Prioritising effortless elegance, the work avoids overt trend-driven ornament in favour of refined proportions and a soft, evocative colour palette. This results in a sartorial language that celebrates a gentle yet confident femininity, where historical quotations are used to inform a modern, fluid silhouette.