Introduction
Manu Beers is a Belgian entrepreneur and co-founder of Tomorrowland and the wider WEAREONE.world group. His career has centred on building large-scale entertainment projects, production systems and narrative environments capable of operating across events, media and branded ventures.
Through WEAREONE.world, Beers became an entrepreneurial initiator and corporate backer of Boloria. The fashion house was developed with Olivier Theyskens as creative director and launched publicly in September 2025. No separate formal title for Beers inside Boloria, nor any individual equity position, had been disclosed by July 2026.
Design ethos
Beers’ contribution is organisational rather than garment authorship. His work is associated with scaling complex creative productions, aligning finance and infrastructure with long-term storytelling, and building experiences that depend on coordinated teams and technical delivery.
At Boloria, that approach appears through institutional backing, Antwerp-based development resources and an emphasis on longevity, craft and narrative coherence. The fashion authorship remains with Theyskens and the design studio.
Disclaimer
Career history
2024
Olivier Theyskens began developing Boloria with WEAREONE.world around 2024, approximately two years before the first runway show. The pre-launch period established the Antwerp studio, the house concept and the creative mandate that would become public in September 2025.
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