
Introduction
Piotrek Panszczyk is a Polish-born fashion designer and co-founder of Area. Raised in Arnhem in the Netherlands, he studied at ArtEZ and worked in Paris for houses including Chloé and Emanuel Ungaro before entering Parsons’ Fashion Design and Society MFA programme in New York. His collaboration with Beckett Fogg began through textile experiments and a shared interest in the friction between polished glamour, altered surfaces and downtown dressing.
The pair formally launched Area in 2014, with Panszczyk becoming the principal author of its seasonal collections and later its creative director. He developed a vocabulary of crystal cup chain, lamé, sculptural metalwork, coated denim, exaggerated tailoring and body-conscious jersey, often beginning with a single image or material and extending it through every possible scale. His runway work helped move Area from an experimental studio into a recognised New York label, while the 2021 couture-format launch created a separate space for one-off construction and extensive handwork.
Panszczyk’s final collection for Area was the tenth-anniversary Fall 2024 show, presented in September 2024. He left the company in February 2025 after approximately a decade of creative leadership. His founder-era contribution established the house’s central relationship between nightlife, fantasy, textile engineering and commercial product, providing the codes inherited by his successor Nicholas Aburn.
Design ethos
Panszczyk designs through accumulation and transformation. A thumbprint, eye, bone or hand can become print, hardware, cut-out, embroidery and silhouette within the same collection, while historical references are disclosed and recombined rather than disguised as invention. His strongest garments offset the density of research with direct physical effects: a swinging crystal chain, a rigid denim bow, an impossible shoulder or a dress cut away to reveal the body.
He treats glamour as a language open to humour, excess and technical risk. Couture references from Grès, Ungaro, Saint Laurent and Balenciaga sit beside club culture, popular graphics and industrial processes, with inclusive casting resisting the narrow social codes historically attached to high craft. The result is fashion that can function as performance, celebrity image and product without resolving the contradictions between those uses.
Disclaimer
Career history
2025
Piotrek Panszczyk announced his departure from Area on 4 February 2025 after approximately a decade as co-founder and creative director. Fall 2024, shown the previous September, was identified as his final collection for the company.
2023
Area and Tomorrow London finalised a global distribution partnership in December 2023. Tomorrow introduced Area’s Fall 2024 pre-collection through its Milan and Paris showrooms, expanding international wholesale distribution without evidence of a change in Area’s ownership.
2021
Area adopted a direct-to-consumer, see-now-buy-now system in 2021 while expanding everyday product and separating ready-to-wear from made-to-measure work. The change altered the label’s calendar, production rhythm and route to customers.
2020
Area was named a semi-finalist for the 2020 LVMH Prize for Young Fashion Designers. The selection recognised Beckett Fogg and Piotrek Panszczyk’s studio as an internationally relevant independent label.
2016
Area was selected as a finalist for the 2016 CFDA/Vogue Fashion Fund. The recognition brought its experimental New York glamour and textile-led business into a broader American industry platform.
2014
Piotrek Panszczyk served as Area’s co-founder and principal creative director from its 2014 launch until his departure in February 2025. He established the label’s crystal, metalwork, denim and couture-format vocabulary across a decade of collections.
2014
Beckett Fogg and Piotrek Panszczyk formally launched Area in New York in 2014 after developing the studio informally from 2013. Their first products joined embossed surfaces, lamé and nightclub references with a small-scale commercial model.
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