Chemena Kamali

Chemena Kamali is a German fashion designer and the Creative Director of Chloé, a role she assumed in 2023. A graduate of Central Saint Martins, she has a long and distinguished history with the house, having worked under previous creative directors including Phoebe Philo, Hannah MacGibbon, and Clare Waight Keller. Her career also includes a significant tenure as the Women's Ready-to-Wear Design Director at Saint Laurent under Anthony Vaccarello, where she refined her skills in sophisticated, modern tailoring.

Kamali’s appointment at Chloé was widely celebrated as a 'meaningful return' to the brand's roots and its core identity of feminine freedom. Her leadership aims to revitalise the house by connecting its historical legacy with the needs of the contemporary woman. She is known for her intuitive design process and her ability to capture the effortless, bohemian spirit that has defined the Chloé girl for generations, making her one of the most significant figures in the current fashion landscape.

Capturing the 'emotional connection and spirit' of the house involves a definitive return to its boho-chic origins, prioritising lightness and spontaneity. The aesthetic focuses on 'intuitive dressing', featuring an abundance of airy silk blouses, vintage-inspired lace, and voluminous ruffles that encourage natural movement. This approach balances 1970s nostalgia—referencing the foundational eras of Gaby Aghion and Karl Lagerfeld—with a modern focus on the comfort and autonomy of the contemporary woman.

Romantic silhouettes are grounded by a commitment to wearability and a sense of effortless, 'real-world' ease. The design process involves the use of delicate materials and soft tailoring to create garments that feel both ethereal and grounded. By rejecting rigid structures in favour of fluid lines and feminine details, the work celebrates a state of 'undone' elegance that is as much about a feeling as it is about a visual look. The resulting collections offer a modernised vision of the romantic bohemian, designed for a lifestyle of freedom and grace.