Overview
Yves Saint Laurent and his partner Pierre Bergé founded the house of Saint Laurent in Paris in 1961. After leaving Dior, Saint Laurent revolutionised fashion by introducing the tuxedo suit for women (Le Smoking), safari jackets and ready‑to‑wear line Rive Gauche in 1966, which democratised haute couture and set the stage for modern luxury brands. The house became known for androgyny, sharp tailoring and an irreverent blend of masculine and feminine codes.
Saint Laurent was acquired by Gucci Group (now Kering) in 1999 and has since undergone several creative transitions.
In 2016 Belgian designer Anthony Vaccarello was appointed creative director, revitalising the brand with sleek silhouettes, strong shoulders and a rock‑chic attitude. Under his leadership the house offers womenswear, menswear, accessories, footwear and beauty products, operating boutiques worldwide while preserving its rebellious heritage.
Philosophy
Saint Laurent’s philosophy champions empowerment through tailoring and subversion of traditional gender norms. From Le Smoking to modern mini‑dresses, the brand uses sharp lines and minimalist embellishment to convey confidence and sensuality. Its collections draw on art, music and youth culture, reflecting a rebellious elegance.
Under Anthony Vaccarello the house continues to explore the tension between masculinity and femininity, emphasising precise cuts, luxurious materials and a monochromatic palette. The brand upholds a spirit of freedom and independence, maintaining Yves Saint Laurent’s legacy of provocative style while adapting to contemporary narratives.
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