Aitor Throup Studio

Aitor Throup Studio is the multidisciplinary practice established by Aitor Throup in 2006 after his MA in menswear at the Royal College of Art. The studio became the framework for fashion collections, engineered garments, films, sculpture, music direction, performance clothing and consultancy. Its early projects included When Football Hooligans Become Hindu Gods and The Funeral of New Orleans — Part One, works that used fictional characters and physical problems to determine pattern, silhouette and display.

Rather than settle into a conventional seasonal label, the studio developed through distinct programmes. LEGS and Prelude isolated trouser construction; New Object Research organised prototypes and archetypes into a research-led fashion line; The Daily Sketchbook Archives generated the imagery later used by TheDSA; Anatomyland combined sculpture, digital art and modular objects. External work carried the same methods into Stone Island outerwear, C.P. Company’s Goggle Jacket, Umbro football kits, G-Star RAW denim research and Wayne McGregor’s Autobiography.

The studio remains the connective structure behind Throup’s practice. It holds the archive, develops objects across different media and provides the historical ground from which AITOR ULTRA was announced in 2026.

Aitor Throup Studio treats design as a process of justification. A garment begins with anatomy, movement, character or a practical condition, and its components are developed in response to that premise. Throup’s sculptural pattern-cutting methods favour three-dimensional blocks, articulated sections and pieces that follow the body without simply reproducing its outline. Construction becomes visible authorship: seams, volumes, hinges and attachments explain how the object was conceived.

Narrative is used as a working system rather than as decoration added after the clothes are complete. Football culture, ritual, survival, transformation and personal mythology have supplied structures for collections, but each story must generate material consequences. A marching-band uniform acquires a protective frame; a trouser develops an extended foot; a jacket divides into modular sections; a dance wardrobe changes through layered configurations.

The studio also resists the compression of research into routine seasonality. Drawings, prototypes, films, puppets, exhibitions and limited objects can remain autonomous stages of a project. This slower structure allows ideas to recur and be revised across years, with later entities drawing from the same archive without being reduced to replicas of earlier work.