Overview
Monse was founded in New York in 2015 by Laura Kim and Fernando Garcia after both designers left Oscar de la Renta. The label’s first collection, Spring 2016, appeared at the Norwood Club that September and established a method of taking familiar garments—especially men’s shirts, pinstripe tailoring and evening fabrics—apart and rebuilding them around the body. Early wholesale support from Net-a-Porter, Bergdorf Goodman and Saks Fifth Avenue gave the young company an international retail base while it was still operating from small New York workspaces.
From September 2016 to February 2026, Kim and Garcia ran Monse alongside their joint creative-director mandate at Oscar de la Renta. The arrangement brought operational support and an outside financial relationship to Monse while the label retained its own collections, clients, business leadership and design identity. Across those years Monse widened its vocabulary from reconstructed shirting into tailoring, corsetry, leather, technical outerwear, athletic and collegiate references, evening dressing and accessories; its presentation system moved between runways, films, lookbooks, showroom appointments and pandemic-era delayed releases.
By 2025 the company had opened its first permanent shop at 15 Rivington Street and Courtney Chow was publicly identified as CEO. Kim and Garcia announced their departure from Oscar de la Renta in September 2025 and completed that creative tenure in February 2026, making Monse their sole principal fashion design focus. The current phase combines the house’s established reconstruction techniques with a softer and more overtly feminine register, expanded direct client services and product experiments including the Sperry footwear collaboration.
Philosophy
Monse begins with garments whose social meaning is already legible: the banker’s shirt, pinstripe suit, school uniform, rugby jersey, trench coat, corset, evening dress or denim jean. Kim and Garcia cut, rotate, splice and stack those archetypes until collars shift off the shoulder, waistbands multiply, trouser sections become tops and tailoring exposes the logic of its own construction. Familiarity gives the clothes their point of entry; displacement creates their tension.
The label’s American sportswear vocabulary grew steadily around that principle. Technical nylon, cargos, climbing rope, football and collegiate graphics, workwear references and athletic pieces entered the same system as draped shirting, lace, leather and formal evening fabrics. This allows Monse to move between ease and ceremony without abandoning the asymmetric cuts, twisted closures and hybrid constructions that established the brand.
Recent work has brought a more explicit femininity into that framework through lace, corsetry, softer colour, sheer fabrics and eveningwear, while tailored and utilitarian elements continue beside them. The post-2026 concentration on one house has sharpened this mixture: masculine and feminine codes are designed together, with reconstruction serving as a durable method for extending Monse into new materials, collaborations and product categories.
Timeline
Disclaimer
Creative timeline
Button TextKim and Garcia completed their Oscar de la Renta creative work in February 2026 and moved to Monse as their sole principal fashion focus. The new phase concentrates their design attention around one house and coincides with direct retail growth, closer client contact and an expanded feminine and eveningwear vocabulary.
Monse designed the bright-blue flight suits worn by the full six-person Blue Origin NS-31 crew on 14 April 2025, with Lauren Sánchez participating in the design context. The flame-resistant stretch-neoprene uniforms were created for a suborbital mission and extended Monse’s uniform language into a functional special project.
Pandemic disruption changed Monse’s calendar, sales timing and material use across several seasons. Existing Fall 2020 stock was sold through a live rooftop event, Resort 2021 moved online, later public images were delayed closer to retail, and deadstock or existing fabrics became more important as direct e-commerce grew.
Monse entered a decade-long dual-house period when Kim and Garcia returned to Oscar de la Renta in September 2016. Oscar supplied operational support and held a reported financial interest in Monse, while Monse retained separate collections, clients, leadership and an independent design identity.
Fernando Garcia has remained a principal creative author of Monse since 2015. His structural and narrative approach has helped extend the label from reconstructed shirting into technical sportswear, tailoring, eveningwear and collaboration-led product categories.
Laura Kim has remained a principal creative author of Monse since its foundation. Her work links the debut reconstruction of shirting and tailoring to the current mix of lace, corsetry, eveningwear, sportswear and direct client-focused design.
Monse collaborations
Monse has used collaboration to move its reconstruction language into performance, footwear, activewear, entertainment and special uniform projects. The strongest partnerships have either created a distinct product system or placed the founders’ design methods in a setting outside the seasonal runway.
Fashion, footwear and activewear
- Both
- footwear collaboration, 2020
- Paris footwear label Both developed Gao boots with Monse for the Fall 2020 season, giving the brand an early collaboration-led entry into footwear.
- Equinox
- athleisure capsule, 2022
- A limited performance capsule translated Monse’s cutout, athletic and body-conscious vocabulary into bra tops, cropped pieces and leggings.
- Sperry
- footwear collaboration, 2025–2026
- Monse reworked the Authentic Original boat shoe into platform-lug and translucent-jelly forms. The shoes debuted with Spring/Summer 2026 and reached retail in March 2026 as the labels’ first official collaboration.
Performance, media and cultural projects
- New York City Ballet
- costume project, 2017
- Kim and Garcia worked with choreographer Lauren Lovette on costumes for Not Our Fate, adapting monochrome movement fabrics and Monse lacing to the stage.
- Gossip Girl / HBO Max
- runway and media partnership, 2021
- The Fall 2021 runway was paired with the premiere of the new Gossip Girl, joining live fashion, screen costume culture and a short pre-order window.
- SHEIN X MONSE
- capsule and mentorship project, 2024
- Kim and Garcia mentored five independent designers for a co-branded SHEIN X collection, extending Monse’s role into mass-market product and designer mentorship.
- Blue Origin NS-31
- flight-uniform project, 2025
- Monse created the bright-blue flame-resistant stretch-neoprene flight suits worn by the six-person NS-31 crew on its April 2025 suborbital mission.
- Wicked: For Good
- limited entertainment capsule, 2025
- A four-item retail capsule connected Monse’s fashion language with the film’s visual world in November 2025.
