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2024 in fashion

Delights, with the wiring exposed

2024 began with the pleasant sense that fashion might become interesting again, which was no small thing after several seasons of managerial polish and expensive inertia. John Galliano's Maison Margiela Artisanal show gave January its coup de theatre: a strange, humid, virtuosic piece of fashion theatre that made much of the year around it look under-rehearsed. Soon after, Chemena Kamali's first Chloé collection offered a gentler pleasure, restoring softness, movement and recognisable house feeling without treating heritage as taxidermy.

The early season was full of similar tests: debuts, farewells, studio collections, interrupted successions and revived signatures. Sean McGirr at Alexander McQueen, Adrian Appiolaza at Moschino, Walter Chiapponi at Blumarine and Matteo Tamburini at Tod's all arrived into houses asking for a sharper proposition. Valentino, meanwhile, moved from Pierpaolo Piccioli's elegant final act to Alessandro Michele's incoming maximalist charge with unusual speed.

It was a year in which fashion seemed newly alert to the value of mood, seduction, and legible authorship.

That pleasure came with ballast. The wider industry was still operating under uncertainty, weaker consumer confidence, the return of travel, AI speculation, sustainability regulation and the expensive rediscovery of brand-building after years of performance-marketing arithmetic. The runway looked fresherб the balance sheet did not necessarily join the applause.

January

Adrian AppiolazaAdrian Appiolaza

February

Zac PosenZac Posen
Claude MontanaClaude Montana

March

Iris ApfelIris Apfel
Pierpaolo PiccioliPierpaolo Piccioli
Alessandro MicheleAlessandro Michele

April

Mary KatrantzouMary Katrantzou
Roberto CavalliRoberto Cavalli

May

Veronica LeoniVeronica Leoni

June

Virginie ViardVirginie Viard
Peter CoppingPeter Copping

July

David KomaDavid Koma

August

September

Haider AckermannHaider Ackermann
Clare Waight KellerClare Waight Keller
Sarah BurtonSarah Burton

October

Michael RiderMichael Rider
Hedi SlimaneHedi Slimane
Alberto CaliriAlberto Caliri
Kim JonesKim Jones
Lorenzo SerafiniLorenzo Serafini

November

No significant November entry has been confirmed yet

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december

Julian KlausnerJulian Klausner
Matthieu BlazyMatthieu Blazy
Louise TrotterLouise Trotter

Interregnum with consequences

By the close, what lingered was not churn alone but the shape it had produced. Chanel's long vacancy ended with Matthieu Blazy, Dries Van Noten's post-founder suspense settled around Julian Klausner, and Bottega Veneta answered Blazy's departure with Louise Trotter almost in the same breath. After months of speculation, fashion had started to turn vacancy back into form.

That left 2024 with a particular texture. Strategic absence mattered almost as much as arrival: Chanel's studio season, Givenchy's interim collections, Valentino's cancelled June shows and the Dries Van Noten studio runway all made the pause visible rather than merely administrative. Elsewhere, Fendi, Celine, Tom Ford and Alberta Ferretti entered their own transition zones, each with a different degree of sang-froid. Fashion spent much of the year pretending hesitation was choreography, and rather often it got away with it.

The broader system was less easily charmed. Copenhagen's sustainability standards showed that structure could be as consequential as spectacle, AI moved from novelty to operational anxiety, regulation gathered force, and the luxury sector discovered that brand desire requires more than price rises and immaculate lighting.

2024 did not close as a year of resolution. It closed as a year in which fashion remembered how to create desire, then immediately had to ask who would be responsible for maintaining it.

Spot a mistake or a missing event? TFDB’s year chronologies are edited, researched and regularly revised. Send us a correction or suggestion, if it meaningfully improves the record, we’ll credit your contribution.

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